Resources Library by ANA

Ideas for business

The paper considers the use of Creative Idea Generation techniques with business respondents, in both group discussions and individual interviews, with particular reference to employee research conducted across six countries for BT, the United...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004

Author: Mary Bard

November 28, 2004

Satisfaction matters

Within the mobile division of KPN, customer satisfaction and loyalty research provide essential information that helps guide the management of all business processes.In 2003 integral quarterly measurement of customer satisfaction as a leading Key...

Catalogue: ESOMAR Telecommunications Marketing Conference 2004

Authors: Harm Hartman, Bert Boerma

November 7, 2004

Brand personality research goes online

Brand personality, initially explored by J. Plummer (1985) and later studied by J. Aaker (1997), is an idea that brands have 'personalities' or a set of human characteristics associated or linked with a brand in many people's minds.It reflects how...

Catalogue: ESOMAR Conference on Marketing 2004

Authors: Joseph Plummer, Ping-yi Lee

October 10, 2004

Linking corporate responsibility to corporate performance

The issue related to the role of corporate social responsibility in designing companies' strategies and activities is extremely timely, as is shown by recent political decisions at European and national levels as well as the growing interest of...

Catalogue: ESOMAR Responsible Marketing 2004

Authors: Caterina Carroli, Fabrizio Maria Pini

May 11, 2004

Looking from both sides of the fence...

This papers provides a dialogue which gives conference attendees the chance to have an inside view on the two sides of qualitative research - practitioner and client. The paper explores the key to the challenges involved, talks to other senior...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003

Authors: Lee Ryan, Ariane Burgess

November 5, 2003

Marketing infallible remedy

The aim of this paper is to understand the behaviour unleashed by the consumer crisis, the adaption of trade, the opportunities that the different formats and brands have as well as the threats to them, the tendencies for change in the consumer...

Catalogue: Latin America 2003

Authors: Martin Zalovich, Teresa Cometto

May 4, 2003

Using ethnography and observation research to understand consumer behaviour in the retail aisle

In order to increase sales, it is important to understand what happens within the mind of the consumer while in the retail aisle.This paper describes research conducted for Black&Decker, Society Brass Collection among consumers while shopping for...

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003

Authors: Barbara Foster, Max Ruckman, Cesar Carbajal

March 30, 2003

Healthcare mega-trends in the United States and Germany

Throughout the world health care systems are stressed, and have developed different approaches and answers to solve the problems. This paper describes the upcoming trends and solutions in the healthcare system and which experts expect for the sixth...

Catalogue: ESOMAR Global Healthcare Conference 2003

Author: Dieter Korczak

Company: GP Forschungsgruppe

February 23, 2003

The role of niches and elites in TV audience fragmentation

The paper describes a preliminary approach to understanding the dynamics of niche viewing populations and their role in supporting multiple viewing options within an increasingly fragmented television landscape. The paper's arguments are informed by...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television

Authors: Stacey Lynn Koerner, David J. Leroy

June 9, 2002